The Forrester Wave™: Virtual Event Management Platforms, Q2 2026

Virtual events have evolved into powerful engines for data and engagement, reshaping how B2B buyers interact and how marketing teams capture insight. This Forrester Wave™ report evaluates 12 leading providers, from Cvent and ON24 to Zoom and RainFocus, highlighting their strengths, strategies, and customer feedback. Decision makers will learn how AI-driven personalization, scalable delivery, and deep CRM integrations differentiate platforms, and how to match solutions to their event portfolios.