Focus on Google Cloud: Hyperscaler marketplaces: a fast-growing model for software procurement

Focus on Google Cloud: Hyperscaler marketplaces: a fast-growing model for software procurement

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This research, commissioned by Omdia and sponsored by Red Hat, predicts that enterprise spending on hyperscaler marketplaces will grow by 29% to US$163 billion by 2030. Enterprises are increasingly choosing Google Cloud Marketplace to purchase their preferred software and cybersecurity products, taking advantage of the ability to use a portion of their committed spend with Google Cloud, along with other benefits such as access to additional cloud credits, consolidated billing, and financing.