REPORT: Data is the differentiator

Data is a catalyst that ignites new opportunities for growth and differentiation. When properly leveraged, data powers business processes, positively influences outcomes and helps companies achieve business goals. Data volume and gravity continue to increase at exponential rates due to several factors: the growing number of connected devices, mobile media generation, accessibility of affordable and easily scaled dynamic cloud compute/storage, the growth of big data and data analytics, and the data requirements central to AI adoption and use.

Small and medium-sized businesses (SMBs) are leveraging this accelerating data growth to improve business outcomes and create competitive advantages. In today’s rapidly evolving digitally driven business environment, data is a differentiator, and SMBs are racing to keep pace with data requirements for technology innovation, especially in AI.