10 ways IT leaders can scale AI value across their organization

10 ways IT leaders can scale AI value across their organization AI adoption is surging, but Fortune 500 companies are leaving an estimated $98 billion on the table.

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Executive summary

Despite rapid AI adoption, most organizations are stuck in what Atlassian research calls the "productivity pitfall": individual gains that never compound into company-level results. Our 2025 AI Collaboration Index estimates Fortune 500 companies lose roughly $98 billion annually in unrealized AI returns because of this gap.

This playbook offers IT leaders 10 research-backed steps to break the cycle – from building a connected, AI-ready knowledge base and establishing transparent policies that curb shadow AI, to championing hands-on experimentation and evolving metrics beyond simple time savings. Grounded in data from 12,000 knowledge workers and 180 Fortune 1000 executives, it provides a clear path from isolated AI wins to measurable, organization-wide value.