Adobe · Report · 9 min read
Trust Report. The digital economy is personal
Adobe's Trust Report shares EMEA findings from a survey with Advanis of more than 6,000 consumers and 924 senior business leaders across seven countries, including Belgium, Denmark, France, Germany, the Netherlands, Sweden and the UK. It looks at how data practices, personalisation, content, AI and employee treatment shape customer trust, with country breakdowns throughout.
It suits marketing, CX and data leaders who want evidence on what builds and breaks trust, what happens when it is lost, and how trust affects spending.
What you'll learn
- How EMEA consumers feel about choice and control over their data
- Why poor personalisation, such as creepy contact, erodes trust
- Where consumers and executives disagree on data value and empathy
- Consumer optimism about AI and executive concerns over AI-driven bias
- Steps consumers say help brands regain trust once it is broken
