Adobe › 13 min read
When Moments Matter
This Adobe eBook argues that great customer experiences happen in the moment, not days or weeks later. Using examples from Netflix, Disney and Hulu, retail and travel, it shows how real-time customer profiles, streaming segmentation and journey analytics help brands act on insights as they happen.
It also covers preparing for the end of third-party cookies through first- and second-party data, with attention to GDPR and CCPA. It closes with capability tables comparing Adobe's analytics and customer data platform tools. It is written for marketing and technology professionals.
What you'll learn
- How real-time customer profiles combine cross-device and cross-channel data
- Using streaming segmentation to keep audience segments relevant
- Real-time personalisation examples from Netflix, Disney, retail and travel
- Building first- and second-party data capabilities for a cookie-less world
- How Adobe Analytics, Customer Journey Analytics, Audience Manager and Real-time CDP compare
