WhatsApp Voice Calls for Business – What You Need to Know

WhatsApp is where your customers already live, yet traditional chat-to-phone handoffs waste trust and frustrate users. With WhatsApp Business Calling, companies keep conversations in one thread, preserving context and cutting handling time. Voice-in-chat resolves complex claims, accelerates sales, and boosts answer rates with verified profiles. Unlike standard BSPs, 8x8 bridges WhatsApp calling into existing voice infrastructure, ensuring compliance, local termination, and unified workspaces. Early adopters report 26% more conversions and 50% faster call-to-close.