# Focus on Google Cloud: Hyperscaler marketplaces: a fast-growing model for software procurement - From: Red Hat - Type: Whitepaper - Length: 8 pages - Language: English - Page: ## About it Focus on Google Cloud: Hyperscaler marketplaces: a fast-growing model for software procurement \[img width=459\]//f3bb08b8efc611081e05f77b02395fcc.cdn.bubble.io/f1788364032052x710540882857801900/richtext\_content.png This research, commissioned by Omdia and sponsored by Red Hat, predicts that enterprise spending on hyperscaler marketplaces will grow by 29% to US$163 billion by 2030. Enterprises are increasingly choosing Google Cloud Marketplace to purchase their preferred software and cybersecurity products, taking advantage of the ability to use a portion of their committed spend with Google Cloud, along with other benefits such as access to additional cloud credits, consolidated billing, and financing. ## Getting it It's free on the page: fill in a short form there to read it. Published on CXO Insights.