# Unlock Viber for Business: Strategies for Success - From: 8x8 - Type: eBook - Length: 16 pages - Language: English - Page: ## About it With over a billion users worldwide, Viber is more than a messaging app—it’s a powerful channel for customer engagement and marketing. Businesses leveraging Viber enjoy higher engagement rates than SMS or email, thanks to rich media messaging, verified profiles, and interactive features like polls and quick replies. Integrated with 8x8 CPaaS, Viber becomes part of a unified omnichannel strategy, ensuring secure, personalized, and scalable communication. From boosting conversions to strengthening customer loyalty, Viber helps brands connect smarter and win bigger. ## Getting it It's free on the page: fill in a short form there to read it. Published on CXO Insights.